Once you have a great web site, it is time to watch the visitors start rolling in. if only it was that easy. It actually takes a bit more effort than that to get people to start visiting your web site. First of all, they need to know that it exists.
The only way that most people will ever find out about your site is if you submit it to every one of the numerous search engines that you can find. There are subject specific search engines that should not be forgotten. If your site is designed with a Christian audience in mind, for example, you will want to submit it to the Christian search engines that are out there.
Do not forget to resubmit your site to the search engines. Unfortunately each one has different rules so you will want to read the fine print to avoid over submitting. You can also buy pay per click ads. If you are on a tight budget, then pay per click ads may not be the best choice for you, since they can get expensive pretty quick, although they do work for driving visitors to your site. A better option might be reciprocal link exchanges, in which you trade links with other website. This practice drives up both site’s search engine ranking.
Before you start putting tons of time and effort into getting your web site to be more visible, it is always a good idea to give the basics a good once over. Grammar is important and can lend your web site an air of professionalism. Even more important than grammar is proper spelling. Nothing turns visitors off quite as quickly as spelling mistake after spelling mistake. These make your site look amateurish and lazy. It is well worth the time to run everything through a spell check program. It is no overstatement to say that these can make or break a website.
Dead links are another definite no no. they should be avoided like the plague. Dead links make your site seem like it was put together without any thought as to the overall quality. In fact the only thing worse than a bunch of dead links is getting a reputation as a spammer. Even if you have the best of intentions, sending any unsolicited email is like playing with fire. Lastly, take a look at sprucing up your page with some snazzy graphics. Just don’t overdo it since it can lead to long load times.
